Simeon Warren Joseph: November 2011

My Concept

The concept for my self promotion is based on me as a designer. I looked at four words that best represent me as a designer and differentiate me from the rest, that I would be able communicate visually. The words I came up with were “Brighter”,”Higher”,”Deeper” and “Faster”.
Brighter

The word “Brighter” deals with me being a designer that is brighter that than the rest in terms of idea generation and the overall thought process. The visual I used to represent the word was a row of normal incandescent light bulbs and in the row is also an energy saving glob. I used this illustration as even though it’s very literal it also makes a statement of differentiation visually. The energy saving glob is brighter and more efficient which is what I am as a designer.
Higher

“Higher” represent the idea of no limits in my designs and me as a designer. (“The sky’s the limit”). This means that I’m not afraid to break a few rules and not “play it safe” to create better design. The illustration I used for this word was a group of regular balloons tied down and a different animal shape balloon that is loose from the group and is floating away “higher”. Again the illustration shows me different from the rest. The animal shaped balloon represents me as a fun playful energetic person.
Deeper
The word “Deeper” represents my ability to think deeper conceptually and development of a strong core concept in my designs. The visual used for this is the illustration of a row of nails vertically and a screw which is longer in the row. The screw is used to show differentiation; also the screw is more effective and stronger at binding than nails.
Faster

“Faster” represents the execution of my designs in terms of my technical skills and the ability to think quickly and solve problems efficiently. I used the illustration of cars as it’s a direct link to speed. The illustration consists of a row 3 regular cars and in the row is a F1 racing car which is much faster and more powerful. The illustration is 1 of my favorite as cars appeal to me and sometimes can be a source of inspiration.

Promotion items