Hang Ten - Journey of The Travelling Hoodie

Not only does a hoodie keep you warm it’s a fashion statement. The journey of the hoodie is supposed to tell a story of a time in our lives / an experience or a tale. Our concept aimed at conveying a message of inspiration. The illustrations, words tell a story of how two individuals meet and fall in love. It demonstrates the pivotal role of fate and destiny in our lives. Allowing yourself to be free and live without restraints to see where life takes you. The concept revolves around an African theme making the story more relatable.  

The Production Process

Step 1: Unroll the printed material and find the prints that are going to be used for our specific hoodie. This wasn’t a problem for us as each group designed their print separately.

Step 2: Begin cutting each illustration separately in preparation for the ironing process.

Step 3: Once all illustrations are cut out then the printed heat transfer material is peeled of its backing paper and ready for ironing.

Step 4: The peeled heat transfer material is then placed onto the hoodie, with a piece of wax paper over it (to prevent sticking when ironed). Once in place the transfers are finally iron on.

(eg. end product)

The Design Process

Step 1: Illustrations are as line drawings onto white paper with a black ballpoint pen.

Step 2: Then the line drawn illustrations are scanned in to Photoshop cs. Once illustrations are in Photoshop they are then digitally painted to add colour to finish the illustration.

Step 3: The illustration once finished coloured in Photoshop is then saved as high quality 350dpi cmyk jpegs ready for printing

Hoodie Design Inspiration and layout

Image ref :

http://www.google.com/images?hl=en&safe=off&client=safari&rls=en&q=Rickhaw&um=1&ie=UTF8&source=og&sa=N&tab=wi

http://www.google.com/images?um=1&hl=en&safe=off&client=safari&rls=en&tbm=isch&sa=1&q=Rickhaw+in+durban&aq=&aqi=&aql=&oq=

i-Jusi: Afrika Typografika

My Interpretation of the “Afrika Typografika” brief is to create a unique type/font that has a visual or conceptual link to Africa. Therefore living in Durban one of the most vibrant beautiful cities of the world, I have decided to base my type on something closer to home and very interesting to look at. I have chosen to base my type design on “Rickshaws”

I also chose “Rickshaws” because statistic shows that there are only around 25 of these men left on the golden mile, and this is truly a dying art.


I used hand drawn elements of the rickshaw and tried to manipulate them to form and represent the different letters of the alphabet.

This Typeface “Rickshaw” is inspired by the famous Durban Rickshaws. Durban’s rickshaw men are a familiar sight on the Golden Mile, colourfully clad in their beaded or hand sewn costumes and impressively horned headgear. They’re also among the strongest and toughest people you’ll meet. They rise at Sam seven days a week and ply their back-breaking trade until 5pm, transporting tourists, kids and the occasional local in their imaginatively decorated, human powered carriages. The word rickshaw originated from the phase “Human-powered vehicle.” In the beginning of the 20th century, there were more than 2,000 rickshaw-pullers operating in Durban, where they mostly acted as a way of everyday transport. Today there are only about 25 registered rickshaw-pullers which remain, these rickshaws are only a landmark of this rich history, and are used almost entirely as a tourist exhibition. Nevertheless, a ride in one of man-drawn carriages through the magnificent Durban beachfront is a true delight with children and adults alike.


http://www.durban-direct.com/actlvity/rickshaw-rides http://www.durban.gov.za/durban/discover/

history/our-town/rickshaws


Layout Option 2:

1 Minute Movie (Anti-Branding)

My Interpretation of Anti–Branding is something that has no bounds or restriction, but rather it challenges the norm and stands out as different. It is this that makes Anti-Design a powerful tool to make a statement.

In our 1 minute movie we used anti-design to make a powerful statement about anti meat and anti-food franchises and played on the idea of the “Peta Organisation” that we have the same body parts as animals so how can come we eat them. This affects the viewers emotionally and intellectually. It seems that we have achieved this from some feed back I got from some of our fellow class mates.

Viral Posters

Viral Campaign

I used the Bluff meat butchery as 1 of my point for my viral campaign as our 1-minute movie promotes anti – meat and that if you watch this 1-minute movie, it just might have the ability to change your mind about eating meat. Hence 1 minute with this movie could change your life.

I also used a tattoo parlour as a point of my viral campaign as tattoos are things that take a short time to be made by they last a lifetime. Therefore in a way they also change your life in-directly.

A gym is also another place where people go to change their lives and the people there might also be interested in what’s behind the poster because they interested in changing their lives.

Point Of Sale

For my P.O.S I constructed a disc shelf dispenser, as illustrated. Below is the designed P.O.S. I used elements from my campaign that will enable the consumer to recognize the product, as all elements of the campaign are link as the designs are very similar using same backgrounds and text. Also the design for the P.O.S is visually interesting and the consumer will stop to look at it, which is very good for sales.

CD and CD sleeve