My Interpretation of Anti–Branding is something that has no bounds or restriction, but rather it challenges the norm and stands out as different. It is this that makes Anti-Design a powerful tool to make a statement.
In our 1 minute movie we used anti-design to make a powerful statement about anti meat and anti-food franchises and played on the idea of the “Peta Organisation” that we have the same body parts as animals so how can come we eat them. This affects the viewers emotionally and intellectually. It seems that we have achieved this from some feed back I got from some of our fellow class mates.
Viral Posters
Viral Campaign
I used the Bluff meat butchery as 1 of my point for my viral campaign as our 1-minute movie promotes anti – meat and that if you watch this 1-minute movie, it just might have the ability to change your mind about eating meat. Hence 1 minute with this movie could change your life.
I also used a tattoo parlour as a point of my viral campaign as tattoos are things that take a short time to be made by they last a lifetime. Therefore in a way they also change your life in-directly.
A gym is also another place where people go to change their lives and the people there might also be interested in what’s behind the poster because they interested in changing their lives.
Point Of Sale
For my P.O.S I constructed a disc shelf dispenser, as illustrated. Below is the designed P.O.S. I used elements from my campaign that will enable the consumer to recognize the product, as all elements of the campaign are link as the designs are very similar using same backgrounds and text. Also the design for the P.O.S is visually interesting and the consumer will stop to look at it, which is very good for sales.
CD and CD sleeve
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