The concept
For Project cone I decided to the topic 3. “Alternative energy sources (solar, wind and ocean power, etc).
Before this I had one other idea for the topic of overpopulation. The visual for this topic were of a baby eating a spherical lollipop on a stick which looks like the world. The baby represents overpopulation as people overpopulate the world by making babies. The visual of the baby sucking on the lollipop represents how in our world overpopulation is sucking the world of its resources and suffocating it. The reason I did not use this idea for my final animation was because the target market for this project was aimed at the younger teenaged community and Mtv views for which the idea was not light hearted enough to suit the target market.
Therefore I came up with my second final concept which I felt suited my target audience much better as well as send the message across with some humour. The topic 3. “Alternative energy sources (solar, wind and ocean power, etc). For my animation I wanted to do something with homour in it as it appeal to the younger generation. Another reason why I used humour was to not fall under the stereotypical “save your planet” ad campaigns which the public is desensitized to.
My concept is solar power. My animation starts of where you see an aged women roll on to screen at a moderate to less speed in her electric wheel hair which has solar panels on the back on it. As she comes to the middle of the screen the sun begins strike the solar panels causing her to charge up. This is where I had some fun showing the exaggerated effect of solar power. As the aged women becomes over charged by the sun she immediately jumps up out of her chair and begins brake dancing. Then she gets back in to her wheel chair and speeds of stage. This where the strap line come down “Get solarised feel the power” reiterates the massage of the use of solar power. My Logo on the right uses the image of the clenched fist to show a sign of power and sun represents the type of power. Therefore communicating we have the power of the sun in the form of solar power. I did the logo in this style as it is in line drawing which is the same as the animation so it ties up.
Process work
Before this I had one other idea for the topic of overpopulation. The visual for this topic were of a baby eating a spherical lollipop on a stick which looks like the world. The baby represents overpopulation as people overpopulate the world by making babies. The visual of the baby sucking on the lollipop represents how in our world overpopulation is sucking the world of its resources and suffocating it. The reason I did not use this idea for my final animation was because the target market for this project was aimed at the younger teenaged community and Mtv views for which the idea was not light hearted enough to suit the target market.
Therefore I came up with my second final concept which I felt suited my target audience much better as well as send the message across with some humour. The topic 3. “Alternative energy sources (solar, wind and ocean power, etc). For my animation I wanted to do something with homour in it as it appeal to the younger generation. Another reason why I used humour was to not fall under the stereotypical “save your planet” ad campaigns which the public is desensitized to.
My concept is solar power. My animation starts of where you see an aged women roll on to screen at a moderate to less speed in her electric wheel hair which has solar panels on the back on it. As she comes to the middle of the screen the sun begins strike the solar panels causing her to charge up. This is where I had some fun showing the exaggerated effect of solar power. As the aged women becomes over charged by the sun she immediately jumps up out of her chair and begins brake dancing. Then she gets back in to her wheel chair and speeds of stage. This where the strap line come down “Get solarised feel the power” reiterates the massage of the use of solar power. My Logo on the right uses the image of the clenched fist to show a sign of power and sun represents the type of power. Therefore communicating we have the power of the sun in the form of solar power. I did the logo in this style as it is in line drawing which is the same as the animation so it ties up.
Process work
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