Wednesday, 30 March 2011

Hang Ten - Journey of The Travelling Hoodie

Not only does a hoodie keep you warm it’s a fashion statement. The journey of the hoodie is supposed to tell a story of a time in our lives / an experience or a tale. Our concept aimed at conveying a message of inspiration. The illustrations, words tell a story of how two individuals meet and fall in love. It demonstrates the pivotal role of fate and destiny in our lives. Allowing yourself to be free and live without restraints to see where life takes you. The concept revolves around an African theme making the story more relatable.  




The Production Process
Step 1: Unroll the printed material and find the prints that are going to be used for our specific hoodie. This wasn’t a problem for us as each group designed their print separately.


Step 2: Begin cutting each illustration separately in preparation for the ironing process.


Step 3: Once all illustrations are cut out then the printed heat transfer material is peeled of its backing paper and ready for ironing.


Step 4: The peeled heat transfer material is then placed onto the hoodie, with a piece of wax paper over it (to prevent sticking when ironed). Once in place the transfers are finally iron on.


(eg. end product)


The Design Process

Step 1: Illustrations are as line drawings onto white paper with a black ballpoint pen.

Step 2: Then the line drawn illustrations are scanned in to Photoshop cs. Once illustrations are in Photoshop they are then digitally painted to add colour to finish the illustration.

Step 3: The illustration once finished coloured in Photoshop is then saved as high quality 350dpi cmyk jpegs ready for printing



Hoodie Design Inspiration and layout


Image ref :
http://www.google.com/images?hl=en&safe=off&client=safari&rls=en&q=Rickhaw&um=1&ie=UTF8&source=og&sa=N&tab=wi
http://www.google.com/images?um=1&hl=en&safe=off&client=safari&rls=en&tbm=isch&sa=1&q=Rickhaw+in+durban&aq=&aqi=&aql=&oq=

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