i-Jusi: Afrika Typografika

My Interpretation of the “Afrika Typografika” brief is to create a unique type/font that has a visual or conceptual link to Africa. Therefore living in Durban one of the most vibrant beautiful cities of the world, I have decided to base my type on something closer to home and very interesting to look at. I have chosen to base my type design on “Rickshaws”

I also chose “Rickshaws” because statistic shows that there are only around 25 of these men left on the golden mile, and this is truly a dying art.


I used hand drawn elements of the rickshaw and tried to manipulate them to form and represent the different letters of the alphabet.

This Typeface “Rickshaw” is inspired by the famous Durban Rickshaws. Durban’s rickshaw men are a familiar sight on the Golden Mile, colourfully clad in their beaded or hand sewn costumes and impressively horned headgear. They’re also among the strongest and toughest people you’ll meet. They rise at Sam seven days a week and ply their back-breaking trade until 5pm, transporting tourists, kids and the occasional local in their imaginatively decorated, human powered carriages. The word rickshaw originated from the phase “Human-powered vehicle.” In the beginning of the 20th century, there were more than 2,000 rickshaw-pullers operating in Durban, where they mostly acted as a way of everyday transport. Today there are only about 25 registered rickshaw-pullers which remain, these rickshaws are only a landmark of this rich history, and are used almost entirely as a tourist exhibition. Nevertheless, a ride in one of man-drawn carriages through the magnificent Durban beachfront is a true delight with children and adults alike.


http://www.durban-direct.com/actlvity/rickshaw-rides http://www.durban.gov.za/durban/discover/

history/our-town/rickshaws


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